
ROOBOX
Environmental Graphic Design
For this project, I was tasked with the exterior re-design for ROOBOX’s Colorado Headquarters. The client wanted to capture the energy and playfulness of their brand, using bold and simple forms and their signature purple/blue color scheme.
The facade is ornamented with a fluted texture topped by a bowed fin stretching the width of the building, symbolizing both the powerful leap of the brand mascot as well as the company’s exciting advances in their industry. Contrasting and complementing this geometry is a sculptural tunnel in front of the building, a twisting series of rectangles. A pair of custom door handles perfectly mimic the springing curve of the facade, reinforcing the themes of energy and movement.



